SCENARIO PLANNING DEVELOPMENT FOR PT HUBER INKS INDONESIA IN FACING DIGITAL DISRUPTION IN PRINT MEDIA INDUSTRY

The rapid development of digital technology has been disrupting the value of goods and services. New media communication technology offers media convergence that provides accessible speed, flexibility, and updated information. The existence of print media such as newspapers, magazines, books, flyers...

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Bibliographic Details
Main Author: Catur Suhariyono, Bambang
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/53573
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Institution: Institut Teknologi Bandung
Language: Indonesia