BUSINESS STRATEGY FORMULATION FOR ELITA INDONESIA WITH REDEFINED ARENAS AND DIFFRENTIATORS USING HIERARCHICAL CLUSTERING
ELITA Indonesia is a small to medium enterprise that produces and sell embroidered formal fashion wear. It was founded in 2000 by two married owners who run the business up until now. It used to be a conventional business at regional market of Tanah Abang before deciding to shift from wholesaling fo...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53577 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |