APLLYING SCENARIO PLANNING FOR ALIFA KIDS KINDERGARTEN TO SURVIVE AND THRIVE DURING COVID-19 CRISIS

• Main Author: Salviviani, Rahmi
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/53638
• Institution: Institut Teknologi Bandung

The spread of the COVID-19 virus that was detected in Indonesia in early March 2020 has further exacerbated the problem of early childhood in Indonesia. As stated by the Executive Director of UNICEF that "Children are the hidden victims of this pandemic". Their education problem is one of the important points which is the impact of the pandemic on Indonesian children. Since the beginning of the pandemic Alifa Kids as an early childhood education institution that has developed professionally for 13 years, has made various simple innovations to survive the pandemic, but business performance is far from normal, experiencing a decline of 71% in students. Even a vaccine has been found, the situation in 2021 may be even more challenging. Alifa Kids needs to build a strategy so that it can survive and thrive in the midst of a pandemic that brings high turbulence and uncertainty. The main objective of this research is to develop adaptive strategies for the survival and development of Alifa Kids in the midst of a pandemic that brings TUNA conditions from the future to the approach. This process is carried out by analysing the external and internal environment. Due to the uncertain conditions of the COVID-19 pandemic, a scenario planning approach was used to see scenarios that might occur in the future. The key focal issue of scenario planning is "What is Alifa Kids' strategy to survive and thrive in the next five years amid the COVID-19 pandemic?". Based on the key focal issue, eight driving forces were identified. Of these drivers, the two most critical uncertainties are determined by distinguishing those that have a high impact on the main problem. Two of the most critical uncertainties were "the pandemic subsides" and "willingness to adopt technology", then a 2 x 2 matrix was created to produce four possible scenarios. Scenarios are "The Lion in the forest, The Chameleon, The Camel in the desert, and The Sharks and Remoras". Each of these scenarios carries implications, options and early warning signals as a guide for identifying trends and plausible situations that may occur in the future. In order to survive and thrive, an adaptive plan has been prepared which becomes an implementation plan for each scenarios.