PROPOSED DIGITAL MARKETING STRATEGY FOR FASHION BUSINESS AMIDST COVID-19 PANDEMIC: A CASE STUDY OF COTTON INK
The growth of the fashion industry is predicted to have a slump in 2020. These would appear influenced by several factors, namely global economic conditions, consumer behavior changes, and fashion players' barriers to adopting innovative technology in their business. Moreover, Covid-19 pandemic...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53673 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |