PROPOSED PRODUCT REQUIREMENT TO INCREASE ADOPTION RATE OF DIGITAL SME PLATFORM AT BANK SBNG
Digital technology has rapidly grown in Indonesia both for consumer or business needs. BANK SBNG as one of the Banks that plays in SME segments introduces their new digital product namely Digital SME Platform as their strategy to face their business challenges while capturing opportunities of digita...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53681 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |