EXPLORATORY STUDY OF RIA MIRANDA CULT BRAND; TOWARD INCREASING THE ONLINE SELLING

During the pandemic of Covid19, brands have struggled to keep their loyal customers, including industrial fashion brands that have recently become a profitable industry in Indonesia because of their increasing development. As one of Indonesia's leading Muslim fashion brand, Ria Miranda needs st...

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Bibliographic Details
Main Author: Nuragustin, Diva
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/53682
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Institution: Institut Teknologi Bandung
Language: Indonesia