PROPOSED MARKETING STRATEGY FOR ZANTOB FABRICS AND WALLCOVERINGS
Competition in the interior business is increasing. This is due to the high need for proper housing in Indonesia. In fierce business competition, differentiation is needed to attract consumer interest. Product quality is often the key to the strengths and weaknesses of a product. However, nowadays,...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53684 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |