PROPOSED MARKETING STRATEGY FOR MUSIC THROUGH IGITAL STREAMING MUSIC RECOMMENDATION SYSTEM FOR INDEPENDENT MUSICIAN (CASE STUDY: PING PONG CLUB)
The new face of modern music industry has followed the global trend on digitalizing music consumption through the invention of music streaming apps, or known as the digital streaming platform. The DSPs, such as Apple Music or Spotify, are not only giving an endless choice of music library for the...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53805 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |