RELATION OF MEMORY BASED ON OLFACTORIAL TECHNIQUES WITH CONSUMER LOYALTY ON BRAND IDENTITY: A CASE STUDY OF HAMZAH BATIK STORE YOGYAKARTA
As the middle-class society increases in Indonesia, so does the purchasing power. Hence, every corporate has an identity that serves as an identification or corporate identity to the public. Corporate identity is capable to affect the total overall impression (beliefs and feelings) of a corporate...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53888 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |