A SHIFT OF SOCIAL MEANING VALUE OF SUNDA SIGER CULTURE IN BANDUNG CITY 1970S-2010S

• Main Author: Solihah, Sofi
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/53997
• Institution: Institut Teknologi Bandung

The shift in social meaning through the design of the Sundanese Siger is an invisible phenomenon but its existence is felt in Sundanese traditional bridal make-up activities. This meaning appears in the value of existence. In terms of object, the value of existence has shifted from being used by Sundanese aristocrats to being used by ordinary Sundanese people. As a manifestation of this shift since the 1970s, the Siger Sunda design has undergone a dynamic form until the 2010s. This research uses historical methods consisting of heuristics, source criticism, interpretation, and historiography. The discourse analysis approach is used to dissect the symbolic forms of an object. Discourse analysis explores objects by analyzing the actions that underlie human behavior patterns in oral and written communication. Qualitatively, in discourse analysis there are ways to combine each interaction through various symbols. This interaction aims to display the social identity that applies to a community group. The purpose of this research is to identify the social order shifts in the life of the Sundanese aristocrats that appear in the Sundanese Siger design. The results of this study indicate that the Sundanese Siger initially appeared as a symbol of the highest social status in Sundanese society. Then, entering the contemporary period the position of the aristocracy shifted after the proclamation made the Indonesian state as one unit. This also affects the use of the Sundanese Siger which has experienced standardization. These standards can be analyzed in terms of the materials used, weight, shape and ornament. This standardization emerged based on an agreement between individual makeup, Sundanese bridal make-up professional organizations, and the New Order government.