SOCIAL DIGITAL MEDIA CAMPAIGN DESIGN ON SELF-CARE AS DEPRESSION PREVENTION METHOD FOR INDONESIAN COLLEGE STUDENTS

• Main Author: Garin Martaningrum, Ajeng
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/54461
• Institution: Institut Teknologi Bandung

On 2019 there was an increase in the number of college students who experienced depression and some of them decided to take their lives. In Indonesia this phenomenon occurs mostly in big cities such as Jakarta and Bandung. The latest research conducted by the Center for Economics and Development Studies, FEB Unpad, using the Center for Epidemiologic Studies Depression Scale (CESD)-10 questionnaire with 10 questions about the psychological condition of the respondents which were 1465 students. Based on the number of respondents, the results obtained were 52.16% of students who felt pessimistic, the data was taken in 2020. It was said by doctor Elvin Gunawan as a psychiatrist at Melinda 2 hospital, causes of mental emotional disorders are bio-psycho-social-cultural-spiritual. Based on clinical experience of her, the causes of depression in students are poor self-concept, the amount of pressure that students feel, such as academic pressure, economic conditions, family relationships, other verbal relationships and cultural changes or failure to adapt. The amount of pressure felt by students if it is not processed properly can affect their mental condition, and that was the reason for introduction of self-care which helps students to process emotions better and to get used to give self-appreciation by themselves. The quality of life will gradually get better by adopting a healthy lifestyle so that it can help students form a positive mindset and unravel the pressure they feel. The social campaign that is designed also introduces basic understanding of depression, the symptoms and impacts that can be felt by students. The campaign is designed for approximately four months, using the theory of the FCB Model and the Health Belief Model (HBM). The existence of a social campaign regarding self-care accompanied by examples of its application on everyday life is expected to be easier to understand and put into practice by Indonesian college students