KNOWLEDGE ACQUISITION: THE ROLE OF ORGANIZATION’S VISION

• Main Author: Al Labib Tisyadi, Naufal
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/54671
• Institution: Institut Teknologi Bandung

This study aims to uncover how Organization’s vision can affect Knowledge Acquisition with their intended customer. Qualitative research method is implemented to investigate a case of Knowledge Acquisition in technology-based Start-Up, namely e-Fishery. This study's data is collected by performing semi-constructed interviews several prominent figures in the company. Data analysis is done by thematic analysis to identify emerging themes and the interrelation between them. Findings of this research suggest that Organization’s vision indirectly affects Knowledge Acquisition through influencing the way organizations interact with the customers, which in turn affects Knowledge Acquisition performance. Furthermore, this study argues the positive influence of customer-oriented Organization’s vision to Knowledge Acquisition success. This study contributes to Knowledge Acquisition literature by providing elaboration on Organization’s vision influence and its role in the interaction inside producer-customers settings.