PROPOSED STRATEGIC DEVELOPMENT FOR MODUIT RETAIL
The fintech ecosystem continued to mature at an accelerated pace over the years including digital investment platform. With big developments ranging from the rise of robo-advisor technology and support from the government resulted in a huge and promising opportunity in the industry. PT. Moduit Di...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/55077 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The fintech ecosystem continued to mature at an accelerated pace over the years
including digital investment platform. With big developments ranging from the rise of
robo-advisor technology and support from the government resulted in a huge and
promising opportunity in the industry. PT. Moduit Digital Indonesia is a financial
technology company that facilitates mutual fund transactions & financial advisory for
its clients with Moduit Retail as one of business models to cater the retail investors.
However, Moduit Retail has faced significant business issues regarding low conversion
rate marked with the 14.55% fall from 39.88% in 2019 to 25.33% in 2020. Conversion
rate was used by the company to monitor the number of newly registered users that
were doing transactions. Aside from identifying the root cause of low conversion rate,
this final project also generated a strategic development of Moduit Retail. Series of
analysis conducts to assess a company's internal strengths and weaknesses, external
environment, competitor and customer. Proposed solutions are obtained through
converting SWOT analysis into TOWS analysis.
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