ENHANCING WORK ENVIRONMENT IN A CREATIVE COMPANY: THE CASE OF PT. XYZ

• Main Author: Safarina, Nadya
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/55128
• Institution: Institut Teknologi Bandung

PT. XYZ is company that categorized in fashion and craft sub-sectors which produce wooden watches in Indonesia. PT. XYZ encountered some challenges in selling their products due to VUCA era and COVID-19 pandemic situation. In 2020 while facing the pandemic situation, PT. XYZ facing declining sales, difficulties in producing new design, and declin ing result from output’s content feedback and campaigns on social media. In order to survive and improve their performance in this uncertainty era while facing tough competition, creativity is needed. Even though creativity is needed to keep their business thrive, PT. XYZ find it d ifficult to stimulate employees’ creative thinking. In order to keep their business thrive and help company to gain competitive advantage, the company reconsider to improve their employees’ creativity through work environment as the performance of the employees in regard to produce creative output is mainly affected by the condition of the workplace. In regard to workplace creativity, the issues about potential lack of support from the work environment that supports creativity were found at PT. XYZ. This research aims to help PT. XYZ improve creativity of their employees by finding the current situation of work environment, analyze the relationship within each factors of work environment, and analyze the root cause of unsupportive work environment that supports creativity at PT. XYZ. The targeted population of this research is PT. XYZ employees who are doing the creative work from marketing division, creative division, and Research and Development (R&D) division, which consists of 34 people. The author used KEYS Questionnaire by Amabile to measure the score of work environment in this research. After distributing the questionnaire, it was found that work environment’s factors that showed the highest score were Work Group Support and Challenging Work (3.26) while the lowest score obtained by Organizational Impediments factor (2.06). For the correlation analysis within each factor of work environment using Pearson correlation, the result showed that the Stimulant Scales which consist of Organizational Encouragement, Supervisory Encouragement, Work Group Support, Sufficient Resources, Challenging Work, and Freedom showed positive and significant relationship with one another and the Obstacle Scales which consist of Workload Pressure and Organizational Impediments also showed positive and significant relationship with one another. From the correlation analysis, it was found that one factor from Stimulant Scales, namely Sufficient Resources showed significant relationship with both Stimulant Scales’ factors and Obstacle Scales’ factors. The fishbone diagram was used to analyze the root cause of unsupportive work environment that supports creativity and it was found that the lack of resources was the main issue of unsupportive work environment at PT. XYZ. The lack of resources especially information came from the absence of information as the effect of organization silos, the absence sharing session with senior employees, the unavailability of knowledge sharing tool, and the lack of facilit ies and budget caused by funds cut by the company as they need to manage resource they had at hand effectively in this pandemic situation. Based on these findings, the author proposed several business solutions such as creating a program to build alignment among leadership team, implement daily stand-up meeting, creating knowledge- sharing environment, using knowledge sharing tool for sharing the knowledge, and create resource management plan to manage the resources in the company.