PROPOSED MARKETING STRATEGIES TO ENHANCE BRAND AWARENESS AND ADAPT WITH CONSUMER BEHAVIOR IN NEW NORMAL ERA IN TRAVEL AGENCY COMPANY (CASE STUDY: PT. BONITA ANUGRAH PRATAMA TOUR AND TRAVEL)
Recently, traveling has become one of the activities most often carried out by the millennial generation because travelling has become a lifestyle. Therefore, it is not surprising that the travel and tourism industry is increasing from day to day so that it can be seen as an industry that has the po...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55173 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |