BRAND VALUE CO-CREATION IN HEALTH CARE
Research in health care value co-creation continues to increase. This is due to the notion of service-dominant logic that acknowledges the role of customers or patients as active actors in micro-level health care ecosystems to co-create value. The concept of value co-creation also extends to the bra...
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| Format: | Dissertations |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55610 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |