DEVELOPING STRATEGIES USING SCENARIO PLANNING FOR TELEMEDICINE SERVICE PLATFORM (HALODOC) FOR FUTURE CHALLENGE

• Main Author: Idamayati, Puti
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/55624
• Institution: Institut Teknologi Bandung

The growth of telemedicine service providers (Halodoc) increased drastically during the Covid-19 pandemic. However, there is significant uncertainty regarding business conditions after the pandemic ends, where the main driving factors that force consumers to use telemedicine (Covid-19 and social distancing habits) are disappearing. Moreover, even now, several new factors act as threats to Halodoc, such as increasing the number of competitors, changes in regulations, and changes in consumer behavior. Therefore, Halodoc must prepare adaptive strategies for future uncertainties, and scenario planning is the suitable method to use. This final project focuses on identifying key vocal issues, designing the scenarios, developing options, and the implications of each scenario for the telemedicine industry in the next 3 years. Identification of the main problems, driving forces, and key uncertainty are carried out through literature studies (journals, news, laws, official government statements) and interviews with experts and stakeholders (doctors). The options for each scenario were developed based on the results of internal, external, and questionnaire analysis. Analysis results showed that 18 driving forces were identified, grouped into 6 categories: political/legal, economic, social culture, technology, environment, and competitors. Two of the 18 driving forces with the highest level of impact and uncertainty were selected as key uncertainties. The two factors are government regulations and education/society behavior. The key uncertainties formed 4 possible scenarios, namely: Best of Both Worlds (government regulations supporting the implementation of telemedicine - high public acceptance of telemedicine), No Pain No Gain (regulations supporting the implementation of telemedicine - low public acceptance of telemedicine), The Perfect Storm (government regulations do not support the implementation of telemedicine - low public acceptance of telemedicine), and Bite the Bullet (government regulations do not support the implementation of telemedicine - high public acceptance of telemedicine). The implications of each scenario can be observed from the growth of telemedicine users and changes in government regulations. Developed new features besides telemedicine-related services (ambulance on demand, home care visit) and more hospital collaboration are the most reasonable options to be implemented for all scenarios.