DEVELOPING BLUE OCEAN STRATEGY FOR JENTERA LAW COLLEGE

This study was conducted to formulate the most suitable business strategy for Jentera Law College as new entrant to higher educational industry which have high barrier to new entrant. The strategy formulation was preceded by the analysis of external factors using PESTEL framework, internal factors u...

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Bibliographic Details
Main Author: Hazmira, Meilani
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/55646
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Institution: Institut Teknologi Bandung
Language: Indonesia