PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE ONLINE HOUSING LOAN APPLICATION THROUGH BTN PROPERTI PLATFORM IN PT BANK TABUNGAN NEGARA (PERSERO) TBK
The development of information technology has changed human behavior in their activities, many things have become easier. several industries have started to take advantage of technological advances to convert manual business processes to digital. Bank BTN as one of the government banks that focuses...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55649 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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