MARKETING STRATEGY OF PAID SERVICES BY PRODUCT MANUFACTURER: CASE STUDY OF ANGELISE PAINT
Angelise Paint is a well-known and trusted brand for industrial protective coating. Established almost 140 years, Angelise Paint has numerous production sites and distribution channels worldwide (AubreyDay, 2021). In the last few years, Angelise Paint suffered pressure from the increase of raw mater...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55680 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |