REMAKING CUSTOMER PERSONA AND BUILDING A CONSISTENT BRAND MESSAGE TO DEVELOP A BUSINESS STRATEGY CASE STUDY: LASAGMOM
The internet has provided a very wide opportunity for companies to reach customers without any restrictions and vice versa, customers can find and buy the goods or services they want. This provides a great opportunity for small companies to develop their business through the internet with a presence...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55806 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |