PERANCANGAN MODEL PREDIKSI KEPUTUSAN PURCHASE PENDAFTAR PROGRAM FREE TRIAL DI PT X DENGAN MENGGUNAKAN METODE DATA MINING
A free trial program is one of the highest revenue contributor in PT X, an educational company that offers study abroad preparation services. However, the number of customers generated from this program is still far from what is expected. The closing rate of free trial participants is still far b...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55985 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |