PERANCANGAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT UNTUK GREEN PRAMUKA CITY

The increasing opportunity of real estate industry is pushing companies to level up their qualities in front of the customers. Customer relationship management is used to increase company’s interaction with customer and develop better understanding about customer. The latter could help company to...

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Main Author: Puspa Melati, Lydia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/56008
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:56008
spelling id-itb.:560082021-06-21T06:52:53ZPERANCANGAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT UNTUK GREEN PRAMUKA CITY Puspa Melati, Lydia Indonesia Final Project real estate, customer relationship management, operational CRM, analytical CRM INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/56008 The increasing opportunity of real estate industry is pushing companies to level up their qualities in front of the customers. Customer relationship management is used to increase company’s interaction with customer and develop better understanding about customer. The latter could help company to plan marketing strategies based on customer needs. Green Pramuka City is one of the real estate developer in Jakarta who wants to level up their customer service and have their customer data integrated in a database for better analysis. Based on those problems, developing an operational and analytical CRM system is a solution that the company need. The system development is conducted by using Framework for the Application of System Thinking (FAST) and a CRM framework developed by Geib et al. (2005). The actions taken in the development include business process mapping, scope and objective identification, selection of features and grand design, requirement analysis, system modelling, and user interface prototype design. The final design has been verified in terms of the suitability with the functional requirement. It has also been validated by the company. The results are the system is capable of increasing process efficiency, integrating customer data, developing better understanding of the customer, and increasing the performance of customer service. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description The increasing opportunity of real estate industry is pushing companies to level up their qualities in front of the customers. Customer relationship management is used to increase company’s interaction with customer and develop better understanding about customer. The latter could help company to plan marketing strategies based on customer needs. Green Pramuka City is one of the real estate developer in Jakarta who wants to level up their customer service and have their customer data integrated in a database for better analysis. Based on those problems, developing an operational and analytical CRM system is a solution that the company need. The system development is conducted by using Framework for the Application of System Thinking (FAST) and a CRM framework developed by Geib et al. (2005). The actions taken in the development include business process mapping, scope and objective identification, selection of features and grand design, requirement analysis, system modelling, and user interface prototype design. The final design has been verified in terms of the suitability with the functional requirement. It has also been validated by the company. The results are the system is capable of increasing process efficiency, integrating customer data, developing better understanding of the customer, and increasing the performance of customer service.
format Final Project
author Puspa Melati, Lydia
spellingShingle Puspa Melati, Lydia
PERANCANGAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT UNTUK GREEN PRAMUKA CITY
author_facet Puspa Melati, Lydia
author_sort Puspa Melati, Lydia
title PERANCANGAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT UNTUK GREEN PRAMUKA CITY
title_short PERANCANGAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT UNTUK GREEN PRAMUKA CITY
title_full PERANCANGAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT UNTUK GREEN PRAMUKA CITY
title_fullStr PERANCANGAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT UNTUK GREEN PRAMUKA CITY
title_full_unstemmed PERANCANGAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT UNTUK GREEN PRAMUKA CITY
title_sort perancangan sistem informasi customer relationship management untuk green pramuka city
url https://digilib.itb.ac.id/gdl/view/56008
_version_ 1822274441356247040