PROPOSED MARKETING STRATEGY TO INCREASE SALES (CASE STUDY: DOUGH A WINK)
Dough a Wink is an online based cookie shop that offers hand-crafted cookies since October 2020 and located at Jagakarsa, Jakarta. Since COVID-19 pandemic hits, the competition in the cookie industry is tight. Since the fourth month of its launching, Dough a Wink’s sales declined by 25%. To find the...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56017 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |