SOCIAL CAMPAIGN DESIGN ON ROAD SAFETY FORGENERATION Z RIDERS WITH CONTAINER TOURING WITH THE MOTORCYCLE COMMUNITY

• Main Author: Adryan Christantyo, Vicario
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/56086
• Institution: Institut Teknologi Bandung

In this era of generation Z, touring with motorbikes is fun and a place to gather communities with the same hobby, find relationships, share experiences, and socialize between communities for Gen-Z. The touring community created by gen-Z is still aware of the knowledge about the importance of road safety when touring. However, in reality the meaning of road safety is still neglected and there is a lack of behavior when driving, so this causes the level of motor vehicle accidents in the KAORLI data which is still very high at the productive age, namely gen-Z. It is often seen that the cause of a high accident rate is due to community elements who are reckless on the road, control the road, arenot orderly traffic and do not respect driving safety, so that the output generated is not only a high accident rate but can lead to negative public views when hearing the word motorcycle touring community. Therefore, together with the motorcycle community, we provide a joint touring platform to invite Gen-Z by increasing deeper awareness of road safety when driving by designing social campaigns that use media channels that are attractive and liked by Gen-Z riders.