GAMIFICATION SYSTEM DESIGN AND IMPLEMENTATION ON THE KEWIRUS LAUNCHPAD STARTUP EDUCATIONAL PLATFORM

Startup has been a business phenomenon that has gotten special attention in the public eyes. However, lack of knowledge represents one of the main reasons why many startups fail. For that reason, Kewirus, an educational technology-based startup that helps in developing entrepreneurship, provides a...

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Main Author: Fedora, Salma
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/56240
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:56240
spelling id-itb.:562402021-06-21T16:26:28ZGAMIFICATION SYSTEM DESIGN AND IMPLEMENTATION ON THE KEWIRUS LAUNCHPAD STARTUP EDUCATIONAL PLATFORM Fedora, Salma Indonesia Final Project gamification, kewirus launchpad, motivation, learnability INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/56240 Startup has been a business phenomenon that has gotten special attention in the public eyes. However, lack of knowledge represents one of the main reasons why many startups fail. For that reason, Kewirus, an educational technology-based startup that helps in developing entrepreneurship, provides a platform called Kewirus Launchpad to support its users to learn about startups via online courses. Yet, some users find the given material hard to understand and boring, which reduces interest and motivation to continue studying. Apart from that, users find that Kewirus Launchpad is confusing to use. To improve interest and engagement, gamification is applied. Using user-centered-design (UCD) methodology, the gamification in the forms of Tutorial, Reward, Narrative, Quest, along with Leaderboard & Badge on Launchpad indicates that can improve learnability, motivation, and users’ comfort in using Launchpad text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description Startup has been a business phenomenon that has gotten special attention in the public eyes. However, lack of knowledge represents one of the main reasons why many startups fail. For that reason, Kewirus, an educational technology-based startup that helps in developing entrepreneurship, provides a platform called Kewirus Launchpad to support its users to learn about startups via online courses. Yet, some users find the given material hard to understand and boring, which reduces interest and motivation to continue studying. Apart from that, users find that Kewirus Launchpad is confusing to use. To improve interest and engagement, gamification is applied. Using user-centered-design (UCD) methodology, the gamification in the forms of Tutorial, Reward, Narrative, Quest, along with Leaderboard & Badge on Launchpad indicates that can improve learnability, motivation, and users’ comfort in using Launchpad
format Final Project
author Fedora, Salma
spellingShingle Fedora, Salma
GAMIFICATION SYSTEM DESIGN AND IMPLEMENTATION ON THE KEWIRUS LAUNCHPAD STARTUP EDUCATIONAL PLATFORM
author_facet Fedora, Salma
author_sort Fedora, Salma
title GAMIFICATION SYSTEM DESIGN AND IMPLEMENTATION ON THE KEWIRUS LAUNCHPAD STARTUP EDUCATIONAL PLATFORM
title_short GAMIFICATION SYSTEM DESIGN AND IMPLEMENTATION ON THE KEWIRUS LAUNCHPAD STARTUP EDUCATIONAL PLATFORM
title_full GAMIFICATION SYSTEM DESIGN AND IMPLEMENTATION ON THE KEWIRUS LAUNCHPAD STARTUP EDUCATIONAL PLATFORM
title_fullStr GAMIFICATION SYSTEM DESIGN AND IMPLEMENTATION ON THE KEWIRUS LAUNCHPAD STARTUP EDUCATIONAL PLATFORM
title_full_unstemmed GAMIFICATION SYSTEM DESIGN AND IMPLEMENTATION ON THE KEWIRUS LAUNCHPAD STARTUP EDUCATIONAL PLATFORM
title_sort gamification system design and implementation on the kewirus launchpad startup educational platform
url https://digilib.itb.ac.id/gdl/view/56240
_version_ 1822930139008204800