SELF-AWARENESS SOCIAL CAMPAIGN PLANNINGFOR COLLEGE STUDENTS
The fast-paced innovation and development of technology has gotten changes on people's social state through social media. Each individual's life became very competitive and tended to be led into unhealthy competitions. Generation Z, the next generation of our society that has...
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Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/56375 |
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id-itb.:563752021-06-22T09:11:42ZSELF-AWARENESS SOCIAL CAMPAIGN PLANNINGFOR COLLEGE STUDENTS Anjani Irmar, Shafira Indonesia Final Project Social campaign, self-awareness, student, self-standard INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/56375 The fast-paced innovation and development of technology has gotten changes on people's social state through social media. Each individual's life became very competitive and tended to be led into unhealthy competitions. Generation Z, the next generation of our society that has been exposed by technology since early age, has gotten many psychological problems due to seeing competitive atmosphere that causes anxiety. Therefore, they tend to be less focus on productivity in developing competency and self-ability. By having self-awareness, one could understand themself and develop their potentials without being affected by the exposure of information around them. This campaign was planned so that Generation Z students could be more aware about how important self-awareness is as a medium to set their own standards and making it their self-development 'parameter'. The campaign's target is students from the age of 18 to 24 with competitive spirits and often feel insecure after comparing themselves with other people. Hopefully, this campaign would be able to raise target's awareness as a 'tool' to determine their self-awareness. The campaign would be presented in three phases; conditioning, informing, and reminding, which would be done in a certain period of time. To deliver the campaign's messages, the media is the ones that the target familiar with so that the messages can be effectively received. text |
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Institut Teknologi Bandung |
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Institut Teknologi Bandung Library |
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Asia |
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Indonesia Indonesia |
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Institut Teknologi Bandung |
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Digital ITB |
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Indonesia |
description |
The fast-paced innovation and development of technology has gotten changes on people's social state through social media. Each individual's life became very competitive and tended to be led into unhealthy competitions. Generation Z, the next generation of our society that has been exposed by technology since early age, has gotten many psychological problems due to seeing competitive atmosphere that causes anxiety. Therefore, they tend to be less focus on productivity in developing competency and self-ability. By having self-awareness, one could understand themself and develop their potentials without being affected by the exposure of information around them. This campaign was planned so that Generation Z students could be more aware about how important self-awareness is as a medium to set their own standards and making it their self-development 'parameter'. The campaign's target is students from the age of 18 to 24 with competitive spirits and often feel insecure after comparing themselves with other people. Hopefully, this campaign would be able to raise target's awareness as a 'tool' to determine their self-awareness. The campaign would be presented in three phases; conditioning, informing, and reminding, which would be done in a certain period of time. To deliver the campaign's messages, the media is the ones that the target familiar with so that the messages can be effectively received. |
format |
Final Project |
author |
Anjani Irmar, Shafira |
spellingShingle |
Anjani Irmar, Shafira SELF-AWARENESS SOCIAL CAMPAIGN PLANNINGFOR COLLEGE STUDENTS |
author_facet |
Anjani Irmar, Shafira |
author_sort |
Anjani Irmar, Shafira |
title |
SELF-AWARENESS SOCIAL CAMPAIGN PLANNINGFOR COLLEGE STUDENTS |
title_short |
SELF-AWARENESS SOCIAL CAMPAIGN PLANNINGFOR COLLEGE STUDENTS |
title_full |
SELF-AWARENESS SOCIAL CAMPAIGN PLANNINGFOR COLLEGE STUDENTS |
title_fullStr |
SELF-AWARENESS SOCIAL CAMPAIGN PLANNINGFOR COLLEGE STUDENTS |
title_full_unstemmed |
SELF-AWARENESS SOCIAL CAMPAIGN PLANNINGFOR COLLEGE STUDENTS |
title_sort |
self-awareness social campaign planningfor college students |
url |
https://digilib.itb.ac.id/gdl/view/56375 |
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1823644134683967488 |