ANALYSIS ENTREPRENEURIAL CULTURE AT AXA FINANCIAL INDONESIA SALES OFFICE BANDUNG

• Main Author: Triangga (NIM 291 05 348), Ade
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/5639
• Institution: Institut Teknologi Bandung

Abstract : <br /> <br /> <br /> <br /> <br /> AXA Financial Indonesia is a part of AXA group, the biggest life insurance group in the world. AXA Financial Indonesia has 15 sales offices around Indonesia. The main product in AXA Financial Indonesia is Maestro Link Plus, a financial product integrating protective needs and investing needs for everyone. Increasing competition in life insurance industry makes it necessary for the company to develop an entrepreneurial culture and habits in order to be more adaptive in facing all challenges in the market. Entrepreneurial company has some characteristics such as being optimist in facing the future, fast in capturing opportunities, doing continuous innovation and improvements, and thinking for strategic planning. <br /> <br /> <br /> <br /> <br /> <br /> The objectives of this research are to measure entrepreneurial dimensions and to gain insight of entrepreneurial leadership characteristics in AXA Financial Indonesia - sales office Bandung. Survey was conducted through Entrepreneurial Orientation Survey (EOS) and Entrepreneurial Leadership Questionnaire (ELQ) as the means of measurement. The research involves 42 staffs and financial officers in sales office Bandung from each layer in organization s hierarchy. <br /> <br /> <br /> <br /> <br /> <br /> Result of EOS indicates that AXA Financial Indonesia - sales office Bandung has strong entrepreneurial culture in 5 dimensions including Fast, Future, Support, Focus, and Cross Functionality. Meanwhile Individual Orientation and Risk Aversion are the lowest entrepreneurial dimensions. Result of ELQ indicates that there is disparity in the explorer leadership characteristics, although overall measurement gives a good result in terms of high fulfillment level for every leadership characteristics. Through this survey, it is known that AXA Financial Indonesia - sales office Bandung has some integrator and miner tipes leaders. <br /> <br /> <br /> <br /> <br /> <br /> AXA Financial Indonesia - sales office Bandung can improve entrepreneurial habits in the company by recruiting new agents having strong entrepreneurial spirit. These new entrepreneurial agent will be given task together with current agent in the field. Meanwhile, in order to reduce disparity in entrepreneurial leadership characteristics, intern communication among all members in the company should be improved. <br />