PENGARUH ADAPTASI DIGITAL TERHADAP INOVASI KEWIRAUSAHAAN PERDESAAN SAAT PANDEMI COVID-19 (STUDI KASUS : DESA PANGGUNGHARJO, KABUPATEN BANTUL DAN DESA TAMANSARI, KABUPATEN PURBALINGGA)
Limitations in activities during the COVID-19 pandemic have an impact on the inhibition of rural community activities, both from the economic and social aspects. Digital adaptation is one of the universal mechanisms to respond the impact of the COVID-19 pandemic that helps people reduce activitie...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56560 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Limitations in activities during the COVID-19 pandemic have an impact on the
inhibition of rural community activities, both from the economic and social aspects.
Digital adaptation is one of the universal mechanisms to respond the impact of the
COVID-19 pandemic that helps people reduce activities outside the home. From an
entrepreneurial perspective, digital adaptation is expected to be an input for external
knowledge which will later be utilized to create an entrepreneurial innovation. One
approach that can describe the ability of an entrepreneur to absorb new knowledge is
Absorptive Capacity. This study aims to determine the effect of digital adaptation on
entrepreneurial innovation during the COVID-19 pandemic in two different case
studies, Panggungharjo Village through business units incorporated in Pasardesa.id
and Tamansari Village through the Kampung Marketer / Komerce. The results of the
study using qualitative methods show that digital adaptation encourages the creation
of entrepreneurial innovation. The business unit in Panggungharjo Village has
adapted to the use of digital technology to market its products and obtain information
from the community. The different characteristics of entrepreneurship and digital
adaptation of the two case studies influence the innovation that is formed. The digital
adaptation of Panggungharjo Village is utilizing digital technology for product
marketing and networking facilities so that the resulting innovation is in the form of
product development as a result of collaboration between business units and the
increasing variety of online platforms used. This is different from the digital
adaptation of the Kampung Marketer business unit, Tamansari Village, which is
oriented towards increasing the capabilities of members and modifying the internal
business system which ultimately changes the business model from a social enterprise
to a startup. Changes in the business model were made so that Kampung Marketer not
only empowers village youth but also creates an environment that allows a continuous
learning process to occur. The use of absorptive capacity in research provides a new
perspective that the success of entrepreneurs in surviving and developing their
business is not only influenced by individual abilities and motivations but also
influenced by the learning climate formed in the community |
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