DEVELOPING OF AUTOWORKSHOP & TRANSPORTATIONS BUSINESS UNIT STRATEGY AT PD.JAWI WEST JAVA PROVINCE TO CREATE SUSTAINABLE ADVANTAGE

• Main Author: Muliadi (NIM 29104307), Agung
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/5668
• Institution: Institut Teknologi Bandung

ABSTRACT: <br /> <br /> <br /> <br /> <br /> PD. Jasa dan Kepariwisataan is one of local government Corporation (BUMD) in West Java province which was established on September 23rd, 1998 through governor regulation as head of West Java Province, Number 55 Year 1998 and was determined in territory regulation Number 4 Year 1999. PD. Jasa dan Kepariwisataan is the result of merging five local government corporations that consists of PD. Kerta Wisata, PD. Kerta Wahana, PD. Kerta Waskita Grafika, PD. Kerta Karya, and PD. Kerta Farma. Nowadays, the primary business is running in property and service sector that consists of hotel and auto workshop affairs. The auto workshop has run for a long time, which was pioneered by PD. Kerta Wahana and now, becomes business unit which is expected to give positive contribution to corporation. <br /> <br /> <br /> <br /> <br /> The challenge will be faced is maintenance market growth and vehicle repairs, that grows rapidly up to 63,93percent until May 2006. The increasing of governments operational office vehicle quantities, significant gives opportunities for auto workshop and transportation business to be more developing in auto workshop industry. In this moment, the problem is declining level of gainful and competitive power, especially in office vehicle market which means captive market all this time, and how to improve market share in auto workshop industry. In this case, it is needed an exact strategy business that could be implemented to establish sustainable condition and also improve compete advantage. <br /> <br /> <br /> <br /> <br /> In developing business strategy is used methodology to identify problem, analyze external environment, analyze internal environment, and make strategy formulation. The strategy formulation uses generic strategy matrix, four basis strategy matrix and fit strategy to avoid imitate by competition. <br /> <br /> <br /> <br /> <br /> The result of this project is proposal of business strategy for board of director line. In developing auto workshop and transportation business in facing competition and expected to be a new obvious step for planning and developing sector to give positive contribution for PD. Jasa dan Kepariwisataan.