A SERVICE ECOSYSTEM PERSPECTIVE ON VALUE CO-CREATION IN SOCIAL ENTERPRISE SUSTAINABILITY: THE CASE OF SOCIAL ENTERPRISE IN INDONESIA

• Main Author: Farhana, Adinda
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/56834
• Institution: Institut Teknologi Bandung

Due to Social Enterprises (SEs) ability to create many jobs, enhance life’s prosperity of beneficiaries, tackle social problem and many more, its existence has been confirmed to have both social and economy impact for the country. SEs often emerges as an actor who tackle social problem that government failed to address. Especially in Indonesia, where it is challenging to reach disadvantages people across the archipelago. Despite the crucial presence of SEs, it often encountered many challenges that hamper the way towards sustainability. In response to this, collaboration between actors in SEs ecosystem considered as a vital factor to guide SEs towards its sustainability. Hence, this study aims to seek the role of value co-creation concepts as an accelerator towards social enterprise sustainability and the influence of institutional arrangements to value co-creation from the perspective of service ecosystem. Qualitative multiple case study methodology was conducted to interpret the data. Seven social enterprises from three different sector namely agriculture & fisheries, creative industry, and education was selected to answer the phenomenon under study. Secondary data collection obtained from academic papers, article, videos, and SEs report was conducted to enrich the study findings. This study proposed conceptual framework based on the framework developed by previous researchers that is already align with the context of SEs. The findings recognized internal (founder and staff) and external (customers, government, beneficiaries, community, and incubator) stakeholders involved in value co-creation process of SEs understudy. To generate successful outcome of value co-creation, each actors integrating resources which consists of operant and operand resources. Confirmed previous literature, SEs understudy mentioned the vitality of value co-creation in SEs sustainability. This study also recognized the role of institutional arrangements (formal and informal) can both hinder and/or support value co-creation practice in SEs. Further, this study provides theoretical and managerial implications that can be considered by all stakeholders in SEs ecosystem.