DEVELOPMENT OF B TO B MARKETING STRATEGY TO PENETRATE OFFICE CHAIR FABRIC BASED ON CUSTOMER BEHAVIOUR ANALYSIS IN PT SINAR CONTINENTAL-BANDUNG
ABSTRACT: <br /> <br /> <br /> <br /> <br /> Office chair equipment business is seasonless, keep growing even had to compete with China products of course with lower price. Some factor had been analyzed behind the growth of office chair equiment business in domesti...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/5705 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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