ANALYZING FACTORS DETERMINING CLOTHING INTEREST AND PURCHASE INTENTION TOWARDS EVERYDAY PAJAMAS FASHION PRODUCTS
The trend of Everyday pajamas, recently has become popular in the fashion world. Along with the growth of the trend, brands competing to capture the trend by offer everyday pajamas for their product both the established brands or new brands. Moreover, there are large number of brands and also num...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57216 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |