THE INFLUENCE OF STORYTELLING APPROACH TOWARDS BANDUNG CITIZENSâ EMPATHY TO BEHAVIOUR INTENTION ON WASTE MANAGEMENT SERVICE
In this digital era, content marketing is the best way to communicate with potential customers. Moreover, because of this pandemic, everything is going online. Storytelling is one of the content marketing that has been trending among the marketeers because of its power to evoke the emotional feeling...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57226 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |