ANALYZING INFLUENCE FACTORS OF PURCHASING BEHAVIOR TOWARDS HOUSEPLANT SELLING PRODUCT
Houseplant became a popular trend, particularly during the lockdown. People are more interested in house plants than ever before. And those who had never planted before or who considered themselves to be "less gardeny" gradually began to do so. This phenomenon allows Tanna Grow, a housepla...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57251 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |