INFLUENCE OF INTEGRATED MARKETING COMMUNICATION FOR BRAND IMAGE AND BRAND AWARENESS TOWARD PURCHASE INTENTION OF LOCAL FASHION PRODUCT
Many young Indonesian entrepreneurs have opened clothing brands to introduce local fashion products that are not inferior to other well-known brands. Business owners are still confused about how they can increase brand awareness and brand image through effective information dissemination methods. Th...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57263 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |