FINANCIAL PERFORMANCE OF COSMETICS INDUSTRY IN INDONESIA: A CASE STUDY OF PT MARTINA BERTO
Amidst the pandemic, the beauty industry in Indonesia shows its strength. New business in this industry has risen and become more competitive. This research focuses on one of the top-rated cosmetic companies in this country that has been around for a long time, PT Martina Berto Tbk. The study analyz...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57268 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Amidst the pandemic, the beauty industry in Indonesia shows its strength. New business in this industry has risen and become more competitive. This research focuses on one of the top-rated cosmetic companies in this country that has been around for a long time, PT Martina Berto Tbk. The study analyzes the financial aspects of PT Martina Berto and recommends the appropriate strategies for the company to improve its financial performance, which declined sharply in 2017-2020. With the quantitative approach method, the technique used is the correlation technique. The primary data sources in this study are the financial statements of PT Martina Berto. This study will analyze PT Martina Berto's financial report from the 2016-2020 period using DuPont analysis. |
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