THE IMPACTS OF COVID-19 PANDEMIC ON HOW EMPLOYEE MOTIVATION AND DEMOTIVATION INFLUENCING EMPLOYEE PERFORMANCE: A CASE STUDY OF SAYURMOMS

• Main Author: Anisah, Clara
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/57272
• Institution: Institut Teknologi Bandung

Indonesia, as a developing country, development is happening very rapidly and competing with each other in prioritizing quality. To maximize quality, good human resource management is needed. In their growing stage, there is a small business that is still developing called ‘Sayurmoms’. From the 10 months Objective Key Result (OKR) From July 2020 to May 2021. Sayurmoms only reach average at level 31,5% during COVID-19 pandemic. The research objective in this research is to understand the employee motivation and demotivation during COVID-19 pandemic that influenced the employee performance on Sayurmoms. The research methodology approach used qualitative research, which is a way for examining and comprehending an individual's or an organization's impact on a social or human issue. In this case the individuals are the employees in Sayurmoms and the human problem is the motivation and demotivation during COVID-19. This study employed qualitative phenomenology analysis with using in-depth interview for the data collection. Therefore, the result in this research shows that due to the nonexistence of the whole motivation factors for CMO and CBDO such as no achievement, no recognition, does not given the trust for work itself, no responsibility, no advancement and no possibility of growth while for the CEO only two factors exist which are the achievement and the possibility of growth. Therefore, the motivation in Sayurmoms is categorized as low motivation. Due to the existence of the whole demotivation factors for CMO and CBDO such as bad working conditions, less coworker relations, no policies and rules, no base wage & salary, no supervisor quality and no status while for the CEO only not experience on factor which is the status. The worst possible scenario for any company or team. Employees are unpaid and the labor is uninspiring under this situation. If the situation does not improve, employees will begin to leave 2 the company unless their issues are addressed. This research plays a role in giving the solution for Sayurmoms in eradicating the employee demotivation and increasing employee motivation.