INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON CUSTOMER PURCHASE INTENTION IN CLOTHING BRAND : A STUDY OF SCREAMOUS AND GET DIRRTY CLOTHING BRAND
Fashion business is already popular in Indonesia, there are so many local clothing brands here in the country, supported by the growing number of clothing brand buyers and the number of clothing brands. Screamous and Get-DIRRTY are some of the popular local clothing brands. However, not all clothi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57325 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |