PROPOSED MARKETING STRATEGY FOR CN235-220 AIRCRAFT IN LATIN AMERICA AND AFRICA REGION

In the last five years PT Dirgantara Indonesia (PTDI) has experienced a decline in its military aircraft business portfolio, the problem is that PTDI is very dependent on the Ministry of Defense's strategic plans and focused to penetrate the Asia Pacific Region. On the other hand, many CN235...

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Bibliographic Details
Main Author: Permanasari, Mita
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/57328
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Institution: Institut Teknologi Bandung
Language: Indonesia