STUDY OF CONSUMER BEHAVIOR ON TINTING WALL PAINT PRODUCT PURCHASING PROCESS (CASE STUDY AT RKM SOEKARNO HATTA, BANDUNG)
The presence of tinting machine technology provides a very diverse, even unlimited choice of paint colors as well as inventory efficiency. However, the investment in a tinting system is quite expensive. In 2020, PT XYZ operated 250 tinting machines with an average sales value of 78.5% of the target....
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57494 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |