THE INFLUENCE OF GREEN PERCEIVED VALUE AND GREEN PERCEIVED RISK ON GREEN REPURCHASE INTENTION THROUGH GREEN SATISFACTION (CASE OF BELIBU FRESH MART CONSUMERS)
Global warming makes people buy products from companies that care about the environment, but in marketing, it is not that easy to sell environmentally friendly products in the market. The company's strategy is a business axis that can provide a competitive advantage because it can determine...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57534 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |