THE EFFECT OF WE THE FEST VIRTUAL EVENT TRANSFORMATION INTO REVISIT INTENTION
The COVID-19 pandemic has severely impacted various industries. The events industries, in which its main product is mostly offline events, force the event businesses to adapt to a new model of their product—virtual events, as a form of innovation for its survival and development. Since virtual eve...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57611 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |