FANDOM EFFECT ON FANS PURCHASE DECISION TOWARDS BTS ALBUM
Currently, South Korea is very popular for its pop music, which is Korean Pop or “K-Pop”. There are a lot of K-Pop groups and one of them is BTS, whose albums are known to be one of the best-selling in K-Pop. In 2020, BTS’ albums are sold with a total of more than 20 million albums. BTS also has...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57620 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |