FACTORS INFLUENCING CUSTOMER ONLINE BUYING BEHAVIOUR TOWARDS INDONESIAN LOCAL PERSONAL CARE AND TOILETRIES ENVIRONMENTALLY-FRIENDLY PRODUCTS
Environmental issues have risen to the level of a serious problem in today's society. As a result, over the last decade, public awareness about the importance of environmental sustainability has steadily increased as a result of increased media exposure, increased awareness of environmental...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57635 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Environmental issues have risen to the level of a serious problem in today's society. As a result,
over the last decade, public awareness about the importance of environmental sustainability
has steadily increased as a result of increased media exposure, increased awareness of
environmental issues, the impact of major industrial disasters, and the efforts of environmental
activist groups. Every company has been inspired by the growth of green clients to modify
their products in order to become more environmentally friendly. On the other hand, there is
little information available about environmentally friendly online purchasing behavior,
particularly when it comes to personal care and toiletry products. The purpose of this study is
to determine the factors that influence customer online purchasing behavior toward Indonesian
local personal care and toiletries that are environmentally friendly, as well as to make
recommendations for environmentally friendly shops based on the purchasing behavior of its
customers. This study employs a quantitative approach, with data collected through an online
survey method, and PLS-SEM used to assess the association between the variables in the study.
It appears that environmental concern, environmental knowledge, and environmental
awareness have a favorable impact on online purchasing intentions, as demonstrated by the
findings. Environmental knowledge, on the other hand, has a favorable impact on people's
online purchase behavior. The findings of this research are expected to benefit the
Environmentally-Friendly community as well as Environmentally-Friendly marketers by
increasing their understanding on how to maximize the Environmentally-Friendly shop. |
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