ENHANCING MARKET POSITION THROUGH SERVICE BLUEPRINT IMPROVEMENT AND MARKETING COMMUNICATION INITIATIVES: A CASE STUDY OF PARKING PRODUCT OF GOPAY INDONESIA
Parking business has potential growth as it is one of the most frequent daily use cases as people do mobility. GoPay is looking for opportunities to win the market position as the preferred payment method for parking. In anticipating the competition, GoPay needs to evaluate the existing GoPay parkin...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57661 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |