PRICE ELASTICITY ANALYSIS OF WOMEN SKIN CARE CATEGORY IN MINIMARKET CHANNEL AND ITS CORRELATION WITH SHOPPER DECISION TREE
Women skin care, a category that a few years ago was considered as luxury, is currently perceive as routine product and experiencing a rapid increase in the market, and even estimated that it will continue to grow until 2025. In Indonesia, there are several distribution channels for women skin care...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57666 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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