PT. MATRIXINDO SOLUSI INFOTAMA AS A MULTINATIONAL COMPANY IN E-GOVERNMENT SOFTWARE DEVELOPMENT, HAS A POINT OF VIEW OF ITS BUSINESS IS NEVER HAVING NO REPEAT ORDER FROM ITS CLIENTS.
Abstract : <br /> <br /> <br /> <br /> <br /> External and internal environmental analysis that has been done, has given the description to the company that no repeat order from the clients is not because of the clients have no mecesity on software or it has been f...
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/5775 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
Summary: | Abstract : <br />
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External and internal environmental analysis that has been done, has given the description to the company that no repeat order from the clients is not because of the clients have no mecesity on software or it has been fulfilled by other internal organizations but it has been fulfilled by other competitors. <br />
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The evaluation result shows that new products development through the implementation of technology push strategy and after sales services are less in giving attentions of clients needs and wants, so the qualities of the PT. Matrixindo Solusi Infotama product and services have not fulfill yet the clients expectatitons. But both of the problems are the peak of ice mountain phenomena, there is another bigger and principal problem is the weakness of Market Orientation culture from all organization levels. The revisions of the new product and after sales services development have no significant effects for the clients without full support from all the organizations elements. <br />
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Based on the evaluation result, so it can be proposed a problem solution of the new product and after sales services development by concerning the clients component through the Market Orientation culture development in internal environment of the company and also the best practice implementation in new product and after sales services development that involving the clients perspective. <br />
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Culture development implementation can be from the role and responsibility of high level management, socialization efforts and participations of all staff. Developed dimensions consists of Strategic Development and Deployment, Internal Integration, Knowledge Management, Organizational Infrastructure, Customer Interface, Organizational Culture. <br />
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This suggestion are based on the flexibilities of the method in following the changes of the clients needs and wants, and it is the right efforts for problem solving that has been faced by PT. Matrixindo Solusi Infotama. <br />
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