CONSUMER PREFERENCES ON WILLINGNESS TO PAY AND PRICING MODEL OF BUBBLE TEA FOR GENERATION Z IN BANDUNG, INDONESIA
Bubble tea currently represents a popular drink among Generation Z in Indonesia. Their quality varies depending on intrinsic and extrinsic factors that can be adjusted to make it more appealing. Considering consumers as final economic activity actor, it is important to figure out what influences...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57815 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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