PROPOSED MARKETING STRATEGY OF GENERAL DAILY PIKIRAN RAKYAT IN FACING ONLINE MEDIA COMPETITION FOR PT. PIKIRAN RAKYAT BANDUNG
The development of print media in 2020 experienced a decline, one of which was by closing or partially closing a number of national and regional print media, causing a decline in growth in the print media sector and even touching negative growth. In addition, nowadays people are faced with many c...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57835 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |